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Directorate

Directorate of Tourism Development & Destination Branding

Enhancing Africa's tourism potential through destination marketing and development.

Overview

The Directorate of Tourism Development & Destination Branding works to enhance Africa's tourism potential through destination marketing, tourism infrastructure development, and sustainable tourism practices. This directorate facilitates partnerships between public and private sector stakeholders to position African destinations as premier travel experiences.

Strategic Pillar

This directorate operates under the following strategic framework:

Facilitating Connecting